YARD STICK TECHNOLOGIES
A public benefit corporation focused on improving ecosystem health, increasing farmer livelihoods, and combating climate change through soil carbon sequestration.
A trusted and service-driven visual identity that humanizes the process.
Our work with Yard Stick Technologies was aimed to distinguish Yard Stick as a reputable source in the soil carbon measurement industry.
We visualized a brand that is reliable, kind and humanizes the beneficiary of the process.
WHAT WE DID
Creative Strategy
Visual Identity
Website Design
Iconography
A website that establishes brand presence and makes measuring soil carbon exciting.
We worked hand-in-hand with the founders to implement photography, iconography, and graphic elements that accurately corresponds with the work being done on the ground.
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