PARAMOUNT: CONTENT FOR CHANGE

Aimed at utilizing insights and statistics to emphasize the need for more comprehensive approaches to how media can reflect today's society accurately.

A bold way to set the tone for a new wave of inclusive storytelling.

Paramount’s initiative, Content for Change utilizes data-driven insights to transform the Paramount creative ecosystem.

We built a conscious & design-forward insights campaign visual identity that pushes the Content for Change brand beyond it’s boundaries.

WHAT WE DID

Creative Strategy

Infographic

Digital Collateral